Personas Overview
Personas are a test population for your application. Each persona is a layered model of a kind of user — what it wants, how it behaves, how it speaks, what constrains it — that you can point at your product to run Simulations as that user type.
Personas are not just profiles to admire. They are the test subjects you run against your app — in Simulations, User Studies, and QA Flows — and you can chat with any of them in character.
What a persona contains
Section titled “What a persona contains”- Summary — A display name and a one-line description of who this persona is.
- Layers — Seven collections of attributes, each a key and a value: Profile, Propensities, Goals, Voice, Context modulators, Memory, and Constraints. A persona is these layers — there is no separate flat profile beside them.
- Tags — Short labels you can search and filter on.
- Personality — An optional Big Five (OCEAN) profile and an MBTI type code. These describe the persona as a character and are not tied to test outcomes.
- Transcripts — The research the persona answers from, when it has any. See Persona Details.
How personas relate to the rest of the platform
Section titled “How personas relate to the rest of the platform”Personas are a foundation surface, scoped to an Application and available to every tool built on top of it. Marketrix derives them from what it has read about your product — it searches the Application’s Knowledge for who your users are and builds personas from it. You can also describe an audience in your own words, or write a persona by hand. See Generating Personas.
Once you have personas, the primary action is to run a simulation with one.
Finding your way around the list
Section titled “Finding your way around the list”The Personas page is a grid of persona cards with a search box and two filters — by tag and by personality (MBTI type) — so you can narrow a large test population quickly.
Above the grid sits Audience coverage, a summary of how well your personas span the market: how many distinct traits they cover, and whether any of them look like near-duplicates. Open it to see each duplicate group and the reason they were flagged, so you can merge or delete the redundant ones.