Generating Personas

Personas are added from the Personas page — click Add Personas and pick how you want them made. Two of the three ways generate personas for you; the third lets you write one yourself.

The three ways to add personas

Mode	What you provide	What you get
From Knowledge Base	How many personas you want	That many personas, grounded in everything Marketrix knows about your product
From Description	A description of the audience	As many personas as Marketrix determines that audience supports
Manually	Any fields you want to fix	Your fields kept, the rest completed for you to review and accept

Generation usually takes about a minute. While it runs, the page shows that personas are being generated, and the grid fills in when it finishes — you don’t have to stay on the page.

Note

Usage here is charged only for measured inference cost. See Billing and Credits.

What generation uses

Marketrix grounds each generated persona in your Knowledge: it searches your product’s Knowledge Base for the most relevant context — typical users, customer segments, use cases, value propositions — and feeds that into the persona. With no relevant knowledge to draw on, it falls back to a more general profile based on your domain.

Each generated persona comes with its seven layers filled in, tags, and a Big Five and MBTI profile.

Tip

The richer your Knowledge, the more grounded and product-specific your generated personas will be. Add personas again after you bring in substantial new knowledge, and the new batch picks it up.

Note

If Background Research is running, the page says so — personas you add while it runs pick up the knowledge it has produced so far, so it’s worth waiting for it to finish if you want the full picture.

Starter personas during onboarding

When you’re getting started and don’t yet have your own audience data, Marketrix can suggest a starter set of personas for your website’s domain — a top set plus an additional set — that you can select from and save to your application. This is a quick way to seed a test population before real traffic arrives.

Editing a persona

A generated persona is a starting point, not a final word. Open one and choose Edit to refine its layers: edit any attribute’s value, add attributes, or remove them. See Persona Details for what a persona holds.