Persona Details

Opening a persona shows everything that persona is — its layers, its personality, the research it answers from — and lets you talk to it in character.

Actions

From the persona header you can:

• Run simulation — Launch a Simulation with this persona pre-selected. This is the primary action.
• Edit — Refine the persona’s layers: change an attribute’s value, add an attribute, or remove one.
• Update from materials — Re-derive the persona from research files you upload.
• Delete — Remove the persona. This can’t be undone.

Layers

A persona is seven collections of attributes — each attribute a key and a value — shown one block per layer: Profile, Goals, Propensities, Voice, Modulators, Memory, and Constraints.

Generation fills five of them: an age range under Profile, goals under Goals, behavior and traits under Propensities, triggers under Modulators, and pain points under Constraints. Voice and Memory stay empty until you build the persona up from research materials — see Update from materials above.

A one-line Summary sits above the layers and tags appear beside the persona’s name. Below them, Version history records every edit, import, and restore as a new version, and lets you restore an earlier one.

Personality

Personas can carry an optional personality profile, shown alongside the layers when one has been generated:

• Big Five — Scores (0–100) across openness, conscientiousness, extraversion, agreeableness, and neuroticism.
• MBTI — A type code (such as INTJ), shown with that archetype’s standard name and description. The description characterises the type, not this persona — nothing explains why the type was chosen.

Note

Personality describes the persona as a character. It is not tied to test outcomes — those come from the simulations the persona runs, not from these scores.

Transcripts and evidence

Below the layers, Transcripts & evidence holds the research this persona answers from — the real words of the people it stands for. When a User Study runs with Respondent transcripts turned on, this is what each persona draws on instead of its trait summary alone.

Chat

The persona detail page also opens a chat with the persona. It answers in character, grounded in its layers, the evidence above, and the simulations it has run, so you can question it about your product before committing to a full study.