Persona Details
Opening a persona shows its layers, personality, and the research it answers from, and lets you talk to it in character.
Actions
Section titled “Actions”From the persona header you can:
- Run Simulation — Launch a Simulation with this persona as the Driver, so the run acts and reacts in character. Add Riders for more perspectives. This is the primary action.
- Edit — Refine the persona’s layers: change an attribute’s value, add an attribute, or remove one.
- Update from materials — Re-derive the persona from research files you upload.
- Delete — Remove the persona. This can’t be undone.
Layers
Section titled “Layers”A persona is seven collections of attributes — each attribute a key and a value — shown one block per layer: Profile, Propensities, Goals, Voice, Context modulators, Memory, and Constraints.
Generation fills five of them: an age range under Profile, behavior and traits under Propensities, goals under Goals, triggers under Context modulators, and pain points under Constraints. Voice and Memory stay empty until you build the persona up from research materials — see Update from materials above.
A one-line Summary sits above the layers and tags appear beside the persona’s name. Below them, Version history records every edit, import, and restore as a new version, and lets you restore an earlier one.
Personality
Section titled “Personality”Personas can carry an optional personality profile, shown alongside the layers when one has been generated:
- Big Five — Scores (0–100) across openness, conscientiousness, extraversion, agreeableness, and neuroticism.
- MBTI — A type code (such as
INTJ), shown with that type’s standard name and description. The description characterises the type, not this persona — nothing explains why the type was chosen.
Transcripts and evidence
Section titled “Transcripts and evidence”Below the layers, Transcripts & evidence holds the research this persona answers from — the real words of the people it stands for. When a User Study runs with Respondent transcripts turned on, this is what each persona draws on instead of its trait summary alone.
Grounding Round
Section titled “Grounding Round”A Grounding Round asks real people the questions this persona still needs answered, then folds their answers back into it through the ordinary materials review above. A Grounding Round is not a separate evidence path.
Click Create Grounding Round to draft its questions, then share the resulting link with people who match who this persona represents. Each recipient answers without ever seeing the persona itself. Once at least one response comes in, Ground persona folds the answers back through the materials review; Regenerate questions is available until then. Applying the round closes its link — a fresh round must be started for another pass.
Persona Chat
Section titled “Persona Chat”The persona detail page’s Chat tab opens Persona Chat, a conversation with the persona. It answers in character, grounded in its layers, the evidence above, and the simulations it has run. Question it about your product before committing to a full study.