Persona Details

Opening a persona shows everything that persona is and the simulations it has run. Outcomes lead the page; the profile and personality data sit below.

Actions

From the persona header you can:

• Run simulation — Launch a Simulation with this persona pre-selected. This is the primary action.
• Compare — Open the persona in the comparison view to put it next to others.
• Edit — Refine the persona’s name, description, age range, profile fields, tags, and traits.
• Delete — Remove the persona. This can’t be undone.

Outcomes

At the top of the page, a summary connects the persona to its test results:

• Simulations — How many simulations this persona has run, broken down into completed, failed or stopped, and running or queued. Click through to jump to the connected simulations.

Connected simulations

The persona lists the simulations it has run against your app, so you can open any run or re-run it for this persona.

Profile

The profile section shows the persona’s narrative fields:

• Goals — What this persona is trying to achieve.
• Behavior — How it typically interacts with your product.
• Pain points — The friction and frustrations it experiences.
• Triggers — What prompts it to act.

Tags appear here too, and are editable from the persona’s edit screen.

Advanced traits

Personas can carry an optional personality profile, shown in a collapsible Advanced traits section:

• Big Five — Scores (0–100) across openness, conscientiousness, extraversion, agreeableness, and neuroticism.
• MBTI — A type code (such as INTJ) with a short rationale.

Note

Advanced traits describe the persona as a personality. They are not tied to test outcomes — those come from the simulations the persona runs, not from these scores.