Persona Details

Opening a persona shows everything that persona is and everything it has surfaced. Outcomes lead the page; the profile and personality data sit below.

Actions

From the persona header you can:

Run simulation — Launch a Simulation with this persona pre-selected. This is the primary action.
Compare — Open the persona in the comparison view to put it next to others.
Edit — Refine the persona’s name, description, age range, profile fields, tags, and traits.
Delete — Remove the persona. This can’t be undone.

Outcomes

At the top of the page, a summary connects the persona to its test results:

Simulations — How many simulations this persona has run, broken down into completed, failed or stopped, and running or queued. Click through to jump to the connected simulations.
Issues surfaced — The number of findings this persona has produced.
Severity mix — How those findings split across critical, high, medium, and low.

Findings

Findings are the issues a persona surfaces while running simulations. Each finding has:

A title describing the issue.
A severity — critical, high, medium, or low.
A status — open, triaged, fixed, or dismissed.
The page or flow where it surfaced, and a link to the simulation that produced it.

The detail page shows a preview of findings. Open the full Findings view for the complete list.

The full findings view

The expanded findings view shows every finding for the persona and lets you:

Group by Severity, Simulation, or Page to see where issues cluster.
See a footer breakdown of how many findings are open, triaged, and fixed.
Summarize pattern — Generate a short AI synthesis of where the findings cluster and what to do about them.
Export the findings to CSV.

If a persona hasn’t surfaced any findings yet, run a simulation to populate the view.

Connected simulations

Below the findings, the persona lists the simulations it has run against your app — including runs that haven’t produced findings yet — so you can open any run or re-run it for this persona.

Profile

The profile section shows the persona’s narrative fields:

Goals — What this persona is trying to achieve.
Behavior — How it typically interacts with your product.
Pain points — The friction and frustrations it experiences.
Triggers — What prompts it to act.

Tags appear here too, and are editable from the persona’s edit screen.

Advanced traits

Personas can carry an optional personality profile, shown in a collapsible Advanced traits section:

Big Five — Scores (0–100) across openness, conscientiousness, extraversion, agreeableness, and neuroticism.
MBTI — A type code (such as INTJ) with a short rationale.