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Marketrix Docs

Comparing Personas

Comparison shows two or three personas next to each other. It’s the clearest way to see that different user types surface different problems in your product — one persona’s blind spots are another’s findings.

Starting a comparison

Section titled “Starting a comparison”

You can compare personas two ways:

  • From the Personas list, turn on Compare, select 2–3 personas, and launch the comparison.
  • From a persona’s detail page, click Compare to open it in the comparison view, then add others.

You can add or remove personas while comparing, up to a maximum of three. Use Add persona to bring in another from your list.

What the comparison shows

Section titled “What the comparison shows”

Per-persona cards

Section titled “Per-persona cards”

Each persona gets a card with its outcomes side by side:

  • Sims — Simulations run, split into completed, failed or stopped, and running or queued.
  • Issues — Findings surfaced.
  • Last run — When the persona last ran a simulation.
  • Severity mix and status breakdown (open, triaged, fixed, dismissed).
  • Top pages — The pages or flows where this persona surfaced the most findings.
  • Linked sims — Quick links to the persona’s recent simulations.
  • Signature finding — The standout issue for this persona.

Big Five personality

Section titled “Big Five personality”

A row per OCEAN axis (openness, conscientiousness, extraversion, agreeableness, neuroticism) with one bar per persona, aligned so you can see at a glance how the personas differ as personalities. Axes that aren’t scored are marked as such.

Tags

Section titled “Tags”

Shared tags appear first, followed by the tags unique to each persona — a fast read on where the personas overlap and where they diverge.

Shared findings

Section titled “Shared findings”

Issues that more than one persona surfaced independently. A small shared list, or — when it’s empty — confirmation that the personas cover disjoint areas of your product. Disjoint coverage is a good sign: it means each persona is testing something the others aren’t.

AI synthesis

Section titled “AI synthesis”

A short AI-written paragraph summarizing the comparison — where the personas agree, where they diverge, and what stands out.

Exporting

Section titled “Exporting”

Use Export comparison to download the comparison as a CSV — personas, segments, simulation and issue counts, the severity breakdown, top pages, and signature findings.