Comparing Personas

Comparison shows two or three personas next to each other. It’s the clearest way to see how different user types differ as personalities and in how they exercise your product.

Starting a comparison

You can compare personas two ways:

• From the Personas list, turn on Compare, select 2–3 personas, and launch the comparison.
• From a persona’s detail page, click Compare to open it in the comparison view, then add others.

You can add or remove personas while comparing, up to a maximum of three. Use Add persona to bring in another from your list.

What the comparison shows

Per-persona cards

Each persona gets a card with its outcomes side by side:

• Sims — Simulations run, split into completed, failed or stopped, and running or queued.
• Last run — When the persona last ran a simulation.
• Linked sims — Quick links to the persona’s recent simulations.

Big Five personality

A row per OCEAN axis (openness, conscientiousness, extraversion, agreeableness, neuroticism) with one bar per persona, aligned so you can see at a glance how the personas differ as personalities. Axes that aren’t scored are marked as such.

Tags

Shared tags appear first, followed by the tags unique to each persona — a fast read on where the personas overlap and where they diverge.

AI synthesis

A short AI-written paragraph summarizing the comparison — where the personas agree, where they diverge, and what stands out.

Exporting

Use Export comparison to download the comparison as a CSV — personas, segments, and simulation counts.

Tip

Compare a broad-audience persona against a niche one to confirm your product holds up across user types. If two personas look nearly identical, they may be near-duplicates — the Audience coverage panel on the Personas list flags groups like that.